I designed the piece for a publicity support competition in Seville. The result was risky in that it reduced the space available for advertisements by one third. Instead of the usual cylindrical column on a circular base, I opted for a bean-like base with two wide surface facings for the posters, since they are normally read from two directions, the perspective of pedestrians and drivers. In this way, I also managed to slim down the normally excessively large advertising pillars.

The loss of graphic space - which is usually neither seen nor read, was offset by a gain in urban space for the city, and a reduction in the cluttering effect on the streets. This was also the view taken by the Seville City Hall, which chose this slimline model for their city.