La sonrisa vertical Collection, 1970-2002
with Lluís Clotet
Tusquets Editores
“The logo is a faithful graphical transcription of the name so enthusiastically chosen by Luis García Berlanga for the series he directed. The ingenuous smile of an angelic child (a lovely 19th-century engraving that we had to hand) framed in a certain way and rotated 90 degrees is read in another way. The early titles were characterised by a deliberately simple cover: the logotype, the characteristic mauve cover and the title in copperplate lettering. Later on we started to use the occasional illustration.”
OTB